The Buy-In
Fashion Psychology Blog
Behind the scenes
Hi, I’m Kate, the writer behind The Buy-In, a blog exploring the fascinating intersection of fashion, psychology, and consumer behaviour.
With a Bachelor’s degree in Fashion Branding and Communication, my academic background has always been rooted in understanding not just what we wear, but why we wear it. I’ve been immersed in the world of fashion ever since finishing my secondary education, consistently studying its evolving trends, cultural impact, and emotional influence on how we express ourselves.
Over the years, I’ve grown increasingly curious about the psychological forces behind our shopping habits, style choices, and self-image, and how fashion shapes (and reflects) who we are.
Through The Buy-In, I dive deep into topics like:
- Why we’re drawn to certain trends
- How fashion influences identity
- The emotional triggers behind buying behavior
- The role of culture, class, and memory in personal style
This blog is where I connect the dots between fashion and the mind – blending insight with aesthetics, academic curiosity with everyday relevance.
If you’re as intrigued by the why behind fashion as you are by the what, you’re in the right place.
Let’s explore it together.